A Legacy of taste
The House Paras
In 1982, we started with a 40 sq. ft. spice shop in Moga, Punjab. Our house garam masala earned loyal customers across town. Soon, that same team would go on to make the ubiquitous ‘Tastemaker’ for Maggi Noodles.
Today, Paras Spices Pvt. Ltd. is a leading spice and condiment manufacturer in India. Our portfolio spans traditional staples and modern blends. We export to over 15 countries and serve some of the most iconic food brands the world over.
That tiny shop in Moga? It continues to flatter us.
Meet Mr. Viney Budhiraja our founding father
Founder and early visionary, Viney Budhiraja turned a love for spices into a future-facing business. While the industry stuck to what was familiar, he anticipated where food preferences were going—towards variety, global flavours, and evolving palates. He envisioned the future Indian palate as a happy space for multiple cuisines, food types, and foreign taste profiles. This was way before dosas landed on North Indian plates and parathas travelled down south; way before pizzas became Indian staples and bruschetta stopped being 'exotic' anymore. He called it "the democracy of taste," long before that became a reality.
The legacy began with one generation and grew stronger with the next.
Rooted in trust. Driven by curiosity.
For me, carrying Paras Spices forward means respecting the trust built over decades while continually asking what we can do better. Our beginnings in Moga in 1982 remain an important reference point: relationships, everyday discipline and the responsibility to stand behind what we deliver.
Each new chapter should deepen our understanding of food and the people we serve. Launching Orika in 2019 was one such milestone. It brought us closer to consumers—their kitchens, aspirations and everyday choices—and sharpened our understanding of how taste, convenience and discovery come together. Those insights also enrich our work with food brands.
The same curiosity shapes SenseIQ, our seasonings and solutions platform, which combines consumer insight, culinary understanding and technical expertise to help customers develop products with distinctive taste and dependable performance. I believe innovation earns its value when an idea becomes something people enjoy and our customers can deliver consistently at scale.
Our responsibility extends to the land and communities behind our ingredients. Through EarthQuest, our sustainability programme, we are committed to supporting farmer livelihoods, advancing regenerative agriculture, protecting soil, water and biodiversity, and reducing our environmental footprint. For me, long-term growth depends on the resilience of the ecosystems and communities we work with.
Food safety, transparency and accountability must underpin this progress. Equally, our future depends on people who have the confidence to question, the opportunity to grow and the ownership to follow through.
I want Paras to remain curious in its thinking, exacting in its standards and grounded in its commitments—building lasting value for our customers, our people and our sourcing communities.
Paras Budhiraja
Managing Director: Paras Spices | Co-Founder: Orika
The legacy began with one generation and grew stronger with the next.
Paras Budhiraja and Akshita Budhiraja, Directors, now lead the business. Paras brings sharp insight into sourcing and processing. Akshita champions innovation and modern taste solutions.
Under their leadership, Paras Spices has grown into a global savoury solutions company-offering spices, herbs, dehydrated vegetables, seasonings, premixes, and speciality ingredients. We've invested in origin sourcing, scalable infrastructure, consistent quality deliveries, exceeding benchmarks on food safety, and with an astute eye on sustainability across the value chain. The company is certified to BRC Issue 7 and FSSC 22000 standards.
'We have a complete in-house spice processing and food solution facility which enables us to provide the best of quality, gate-in-to-gate-out. We try and stay ahead of the curve---even in 2004, we were amongst the first few to introduce steam-sterilized spices in India.'
- Paras Budhiraja
'High quality spices, which were a luxury for the rich, still remain priceless for us. They are our legacy. We work to make sure they never lose their value.'
- Akshita Budhiraja
Strong at core
Our Value Proposition
We Inspire Taste with solutions for the now and the next. With deep industry experience and operational scale, we help food brands deliver better products, faster.
Quality
Innovation
Food Safety
Sustainability
Our
Purpose
Inspiring Taste.
We create spice solutions that enhance flavour, improve consistency, support nutrition, and deliver performance. From classic seasoning systems to new delivery formats, we help clients bring better products to market.
We work closely with our partners, move fast, and scale with precision. Our responsibility goes beyond the product—to every farm, grower, and ecosystem we touch.
At Paras, we don't just add flavour. We help brands lead with it.
Crafting Taste Solutions. Backed by Trust. Built for Tomorrow.
The Transactions of Taste
Brotherhood
We're proud to collaborate with respected global and domestic brands.
